"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."
Gene Fowler
Ah, such a hilarious quip and sadly, oh so true.
Love it or hate it, every business on the planet needs carefully crafted words to hook, intrigue and inspire its readers to buy.
The thing is - if you are doing it yourself it is probably eating into a considerable amount of your time and energy.
Writing to promote something that you have created can be a real headache. You don’t have the emotional distance to view it objectively. You start to overthink things and before you know it, you’ve re-written your website umpteen times and it still just isn’t right!
This isn’t what you signed up for anyway. All this time could be spent nurturing your business and doing what you set out to do in the first place. Right?
Speaking to, and connecting with your audience can make a huge difference to your business. It will inspire trust and build credibility and ultimately strengthen your brand.
Promoting yourself doesn’t have to be awful and sales-y either. You got into this thing to help people, and that is exactly what we will get across to your readers, together.
HELLO, I'M SUZY!
TEACHER, MUM AND COPYWRITER
I am a qualified primary school teacher, certified copywriter and mum of two gorgeous, and very cheeky boys. I do playgroups, awkward mum-dates and am still on the hunt for an episode of Bluey that doesn’t make me blub.
When I am not navigating the never-ending confusion of parenting, I am busy tapping away on my laptop writing for lovely businesses like yours.
I use my parenting, sales and primary school teaching experience to really understand what your prospective customers need, and how you can solve their problems.
I can help you produce a fresh take on how you communicate things to your target audience - so that tired, burnt out parents and teachers can instantly see the benefits of your products.
SO HOW DO I WORK WITH A COPYWRITER?
After chatting with you, and when we are both clear about the direction we are taking, I will get started and you can breathe a sigh of relief.
I do all the geeky bits (my favourite part) - the research and the playing with words, and you can keep doing what you do best - running your business.
I'll keep you informed along the way, and you are free to make any changes that you want. After all, the job isn't done until you are happy (I don't usually have to make many changes though!)
So whatever you may need help with, whether it is a well-researched and inspiring blog for your website, bright, attention-grabbing copy for marketing materials or anything else, please get in touch below.
Chats are always free and I'd love to hear what you do!
SOME OF THE SERVICES THAT I OFFER
BLOG WRITING
A well-written blog will drive more traffic to your website. Using SEO techniques and with careful research I will create an interesting read, giving your brand authority and inspiring trust in your readers. This is also a great way to connect with your customers, and show that you understand them and their concerns and interests.
MARKETING MATERIAL
Get your business out there and tell the world what it is you do. Whether its through direct mail, brochures, leaflets, product descriptions or press releases, customers need to know how your products will benefit their lives.
WEBSITE COPY
Sometimes it is helpful to have someone outside of your business to write your web copy. Why? Because they can view it objectively, without the emotional attachment. We will talk about the branding of the business, the look and the overall message that you want to get across. Then I do the rest!
WHY WORK WITH ME
Striking the right tone in your writing can be difficult to do, but it is vital to really connect with your audience. This is where I can really help you - after all, as a teacher and mum of two I am probably in your target audience!
Like you, I feel deeply passionate about the way children are treated in our society. We must be advocates for children - they deserve to be nurtured and respected.
We have such an important role as their caregivers - it can be overwhelming - but businesses like yours make all the difference.
Giving children access to positive experiences - quality products like toys and clothing and opening their minds with educational resources is a brilliant start to a happy childhood.
